How to create an e-Newsletter?
e-Newsletters are not about quick sales or blasting out information. There about building relationships with clients, stakeholders, funders and as a consequence increasing revenue or creating awareness of your organisations objectives.
e-Newsletters are a powerful marketing and communication tool. The objective of this workshop is to empower you to create and send your e-Newsletter. Using theory, video and applied learning you will create your e-Newsletter in the final part of the workshop.
When used effectively and with permission e-Newsletters will -
- grow relationships with and retain clients
- acquire new clients
- communicate with funders, stakeholders, donors and supporters
- create brand awareness of your organisation
- put your organisation front of mind when people are making decisions about purchasing services, providing funding or responding to an issue
- reduce communication costs
- increase revenue
- position you and your organisation as specialists in a particular area
- be measurable, though responses to calls 2 action, open and click through rates you can measure the success of your e-newsletter campaign
This course covers the following topics -
- The principles of email marketing
- Identifying your target audience
- Communicating your message
- Building the client email list
- Data protection & email best practice
- Growing, segmenting & targeting
- Subscribe forms and welcome emails
- Choosing a design for your e-newsletter
- Publishing software options
- Your e-newsletter look, feel & layout
- The title
- Content
- Pre-headers
- Editing and uploading content
- Sourcing, editing and uploading photographs
- Setting up your e-newsletter account
- Creating your e-newsletter
- Sending your e-newsletter
- Scheduling & frequency
- Measuring Readership
Course Price
€ per individual.
If you require this training for larger numbers of employees please contact us directly for a quote.